“Chinese brand are shared by the world”, May 10th this year is the 6th "Chinese Brand Day". In order to thoroughly implement the decision-making and deployment of the Party Central Committee and the State Council on brand development, Sanmenxia continues to promote its construction of a powerful brand, and implement the strategy of "Rejuvenation of Henan Brand". In recent years, Sanmenxia has followed this trend and vigorously promoted the activities of "ten thousand people help ten thousand enterprises". In September 2021, Sanmenxia took the lead in promoting the joint construction of “strengthening province by brands”, and strove to build a regional city with such characteristic, which has achieved remarkable results.

Sanmenxia has vigorously implemented the brand development strategy and the improvement projects concerning products, engineering, service and environment, which stimulated market vitality, enhanced industrial advantages and regional core competitiveness, and has formed a new industrialization road of transformation and development, concerning gold industry, aluminum industry, coal industry, coal chemical industry, building materials, food processing and so on. In September 2021, Sanmenxia Municipal Leading Group for Quality, Municipal Market Supervision Administration, Municipal Bureau of Culture, Radio, Television and Tourism and Henan Radio and Television Brand Communication Project Organizing Committee jointly selected central enterprises, state-owned enterprises, scenic spots, hotels, parks, museums, etc. including 55 enterprises and institutions. They jointly involved in the activities of "Henan Strong Province with Good Brand", established well-known brand demonstration areas and carried out the brand communication activities, so as to promote the transformation of "Sanmenxia products" to "Sanmenxia brand".

The Henan brand communication project is a long-term systematic project launched in the province in April 2021. By empowering the co-constructed units, we co-built national brands, independent brands, and technological innovation brands, and combined "Henan Creation, Henan Quality and Henan Brand" and promoted them to the whole country and the whole world. The project actively promoted the mainstream media and well-known enterprises and institutions in Henan to form “co-constructed units with strong provincial brand” so as to provide high-quality services for brand publicity and brand building.

During the activity, the relevant departments of Sanmenxia went deep into some enterprises including Henan Juntong, Baowu Aluminum, Henan Jinlu, Dongfang Hope, Sannai Industry, Yangshao Wine Industry, Tongli Cement etc.to learn about the current situation and needs of enterprises, provide free private  courses for "one enterprise, one strategy" brand building for Yixiang Aluminum Co., Ltd. , Zhenyu Food Co., Ltd. , Pearl Hotel and other units, and targetedly do some brand consultation and diagnosis and brand knowledge training. Up to now, nearly 1,000 articles on brand co-construction units have been published on more than 20 media platforms and websites above the provincial level, including the Elephant News Client, Henan Radio Network, etc., including  “Brand Party Building”“Brand Public Welfare”, "Brand Release” “Brand Story”, “Brand Responsibility”, “Brand Technology (Patent)”, "Brand as Feature", "Brand Heirloom", etc.

Sanmmenxia has continuously strengthened its work to use the quality and brand to build city, which achieved remarkable results by its regional brands with strong core competitiveness. Henan Juntong Vehicle Co., Ltd.'s trademark and "Er Xianpo Apple" were both recognized as "China Famous Trademarks", and the brand value of "Lingbao Apple" ranked first in China's county-level apple brand for consecutive years; Shanzhou District successfully established the National Agricultural Industry Integrated Development Demonstration Park, the Mianchi Industrial Cluster Area was rated as a well-known brand demonstration area, Lingbao City successfully established a national organic product certification demonstration area, and Lushi County successfully established a provincial-level modern agricultural demonstration area...

In order to effectively solve the problem of brand co-construction, the relevant departments of Sanmenxia held the " Provincial Brand Co-construction Salon" on March 10th, 2022 to learn more about the needs of enterprises and seek corresponding solutions. It is reported that the "Provincial Brand Co-construction Salon" will continue to be held, so that more good products and excellent enterprises with brand value will stand out and become stronger and stronger, so as to continuously enhance their popularity, reputation and influence.

In the next step, Sanmenxia will select a new batch of "strong provincial brand co-construction units", all the efforts will be made to strengthen its quality internally and establish images externally and form the provincial brand industrial chains, so as to boost the strategy of using the quality to develop Sanmenxia and its modernization.