The reporter learned from the press conference on June 3rd that Hongyan Plush White Swan was successfully listed on the National Platform. Henan Hongyan Culture Communication Co., Ltd. is currently the first cultural and creative enterprise in China and the only one in Henan that has been successfully listed on the national intellectual property trading platform.

Henan Hongyan Cultural Communication Co., Ltd.,established in 2017, is start-up company set up by college students . Now, it is a cultural communication company operated by IP brand. The company took the 6 baby swans that were naturally bred in the wild environment of Sanmenxia Swan Lake wetland in the CCTV documentary "Big Swan" as prototypes, which created the lovely "Meixia" and "Xiaocheng" swan images, which are favored by the industry.

The urban mascots of "Meixia" and "Xiaocheng" aim to protect the brand resources of Sanmenxia "Hometown of Whooper Swans in China" so as to improve the popularity of "Swan City" and promote urban cultural and creative IP projects.

The patented product "Hongyan Plush White Swan" declared by Henan Hongyan Culture Communication Co., Ltd. was publicly listed and tested on the national intellectual property operation public service platform- transaction operation (Zhengzhou) pilot platform. The listing date is May 24th , 2021, and the listing cycle is 6 months. The number of patented products of Henan Hongyan Culture Communication Co., Ltd. listed is 100,000 pairs of 15 cm "Hongyan Plush White Swans". It is reported that on the first day of listing , the platform sold 4,000 pairs of plush white swans. Until 11:00 on May 25th, the sales volume of the platform has exceeded 10,000.

In recent years, Sanmenxia has given full play to its advantages in cultural resources to focus on developing three major brands ,including traditional cultural industry, ecological cultural industry and red cultural industry, it actively promoted the transformation and upgrading of cultural industry so as to make the cultural industry embark on a fast track. At present, the number of legal entities in the cultural industry in Sanmenxia has increased rapidly, and the total output value and added value of the cultural industry have increased significantly.