The 26th Sanmenxia Yellow River Cultural Tourism Festival is scheduled to kick off in early September of 2020 both in offline and online environments. Currently, various preparations are proceeding in an orderly manner as planned. The reporter noted it from the Sanmenxia Municipal Bureau of Culture, Radio, Televison and Tourism on August 14th.

It is known that the cultural tourism theme event is the highlight of the Yellow River Cultural Tourism Festival annually. This year’s theme is planned as "Traveling the Yellow River · Building Cultural Roots Together"-2020 Yellow River Cultural Tourism Brand Promotion Conference. The activity scheme has been optimized and improved many times and has been reported to the related national cultural and tourism departments. Four main activities are planned on the agenda, including the Launching Ceremony of the 2020 Yellow River Cultural Tourism Brand Promotion Conference and the "Post-Epidemic" Era of the Yellow River Cultural Tourism High-quality Development Summit, series of promotion activities for the Yellow River Cultural Tourism Brand (online and offline), the Cultural and Tourism Regional Collaboration Meeting in the Golden Triangle of the Yellow River in Henan, Shanxi and Shaanxi province, and the Experience of Cultural Tourism Products of the "Mother River". At the same time, various activities will be held, such as "The Most Beautiful Yellow River Night"-the Yellow River Travel Music Season and "Love in Swan City, Enjoy Sanmenxia"- celebrities stepping on the line and so on. Morever, some special supporting events have already been launched successively in late July, including Economic and Trade Exchange Promotion Conference and Project Signing Ceremony, the 2nd Lushi County Penguin Landscape Music Festival, the 14th Twins Rafting Contest, the 5th "Charming Yangshao Tour", Hangu Pass Qinren Wharf Night Tour Season , Shanzhou Silo-cave Acrobatics Magic Festival, etc.

After nearly 30 years of development, Sanmenxia Yellow River Cultural Tourism Festival has been successfully held for 25 years and has become the the most influential cultural tourism festival with the longest time and the largest scale in the Yellow River Basin, which greatly shaped the brand of the Yellow River Festival and effectively promoted the development of the Yellow River cultural tourism industry. Especially this year under the influence of the convid-19 pandemic, holding the Yellow River Cultural Tourism Festival not only can further promote the city's cultural tourism market consumption and economic and social development, but also can fully implement the spirit of General Secretary Xi Jinping’s important speech to protect and inherit the Yellow River culture.